Revolutionary Campaigns

Good News

Our “Be’you’tiful” campaign will be soon available on our fanpage and website, but before that, we have one more interesting news connected with beauty!

For those interested in fashion… Do you know what connects Celine’s campaign with Joan Didion and Marc Jacob’s campaign with Jessica Lange? It’s the age of models!

Recently Lanvin, Dolce&Gabbana and TK Maxx asked older models to represent their collections. Is this surprising? Sadly, it is. Model agancies all over the world always have looked for pretty, skinny and young girls. Even those ads about lifting cosmetics for 50+ were very often presented by young models. So what happend? Is this the time for breaking the stereotypes? Does “old” always have to mean “worse”? Many designers have now understood that the key to the success is showing reality. Who will convince us to buy the products- young, perfect and “unreal” girl or mature, experienced women?


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